our story


Hortica is a precision horticulture company that develops and manufactures propriety technologies to bridge the gap between agriculture, industrial production, pharmaceutical quality, local food security and sustainability.

Hortica’s tightly controlled Environment Within the Environment (EwE) approach to growing high-value, premium crops, improving quality while radically reducing costs and environmental impact. 

Our Values

Hortica was established in 2019 with a vision to dramatically improve horticulture through advanced methods and technologies, introducing completely new business models in agriculture – Grow As A Service (GaaS™). The Hortica team and partners are committed to creating quality products and solutions that lead to positive outcomes and healthier people and to do so with the upmost integrity and true passion for their mission.

Our Team

The Hortica team includes experts in science, horticulture, technology, operations, product development and management, quality control, sales, marketing, administration, and finance. Our team is expanding in Israel and the United States, and as we grow, we will hire the finest people whose passion for solving important challenges is equal to ours.

Management Team

Dr. Yaron Penn

Co-Founder & Co-Ceo

WhatsApp Image 2022-11-20 at 17.45.23 (1)

Tzvika Klepar


Moshe Fourier

Chief Engineer

Dr. Menachem Dinar

Agriculture Scientific Adviser

Advisory Board

Eli Amar

Experience in corporate development. VP Strategy and Finance at AquaMaof Aquaculture Technologies Ltd.

Oran Scott

Head Of Innovation & BizDev at GRANOT Central Cooperative Ltd.

Effi Lahav

Strategic Advisor, fundraising and projects

Frank Kirchner

Head of Robotics Innovation Center, DFKI (German Research Center for Artificial Intelligence)